11th & Gray is a luxury sales agency, but more importantly, it is a strategic partner to retailers who value thoughtful curation, elevated design, and a refined customer experience.

Founded in 2016 by Heather Perry, the agency was built on a deep appreciation for exceptional designers and beautifully executed retail environments. With over 15 years of experience across globally recognized brands such as Oliver Peoples, DITA, and Thom Browne, Heather established 11th & Gray with a clear vision: to connect distinctive, independent eyewear collections with retailers who understand the value of craftsmanship, storytelling, and brand integrity.

Today, 11th & Gray represents a curated portfolio of independent eyewear brands spanning a wide range of price points - from accessible luxury to ultra-premium - allowing retailers to build a dynamic assortment that both complements and elevates their existing offerings. Each collection is selected with intention, ensuring it resonates with the modern consumer who values quality, originality, and design.

Beyond the product, the agency brings a hands-on, consultative approach rooted in deep industry knowledge. From strategic buying guidance to merchandising support, in-store presentation, and comprehensive product education, 11th & Gray equips its partners with the tools needed to drive sell-through and long-term success. Whether partnering with leading department stores, independent boutiques, optical retailers, or medical practices, the agency is committed to delivering expertise, service, and results at the highest level.

With a career rooted in fashion sales and retail, Heather Perry developed a distinct specialization within the eyewear category, working alongside some of the industry’s most respected designers, including Oliver Peoples, DITA, Thom Browne, Victoria Beckham, Cutler and Gross, Paul Smith, Mosley Tribes, and Christian Roth.

This experience provided a comprehensive understanding of the diverse retail landscape—from iconic department stores such as Bergdorf Goodman and Barneys New York, to global e-commerce platforms like Net-A-Porter and Shopbop, as well as influential concept stores including Dover Street Market and leading optical groups such as Solstice and Luxury Optical Holdings. Each retail environment operates with its own unique rhythm and strategy for success. Over the years, 11th & Gray has developed a nuanced understanding of these differences, leveraging that insight to support each partner with tailored, results-driven guidance.

At its core, 11th & Gray is built on a foundation of collaboration, inspiration, and performance. The agency is driven not only by achieving sales objectives, but by delivering an exceptional experience for both its brand partners and retail accounts, ensuring every interaction reflects the same level of quality and care as the collections it represents.

Discover the collections shaping the future of luxury eyewear. Click below to learn more…

If you would like to receive a look book and pricing OR to book an appointment to review one of our collections, please click here…